Sell quietly.
Without the privacy tax.
A confidential alternative for homeowners who cannot accept a public listing — and refuse to overpay for that discretion. Written commitments. Single representation. Transparent math.
No fields. No commitment. A single introductory call.
Your address is never public.
Single representation. No dual agency, ever.
45-day flip-to-MLS guarantee, in writing.
Five reasons a public listing is the wrong tool.
If your circumstances live in any of these five categories, the cost of an open-market sale isn't measured in commission. It's measured in exposure.
Security profile
Public figures, executives, and families with safety considerations who cannot have an address indexed, photographed, or shared online.
Divorce & transition
Couples in separation or estates settling property where neighborhood gossip, showings, and signage compound an already difficult moment.
Market testing
Owners who want a genuine read on price before committing to a public listing — without burning days-on-market data they can never recover.
Employment visibility
Founders pre-exit, partners pre-announcement, and executives where a listed home signals to colleagues, clients, or the market.
Narrative control
Sellers who want to decide when, how, and to whom the story of the sale is told — including not at all.
Four phases. Each one ends with a decision you make.
We don't ask for a commitment until the numbers are on the table. You can stop after any phase. The path is yours.
Private valuation
3–5 daysWe tour the home under NDA, build a defensible price range using both comparable closings and current off-market signals, and deliver a written valuation memo. No photos leave the property. No data enters the MLS.
Network activation
2–4 weeksWith your written approval on a one-page outreach plan, we contact a vetted set of buyer-side agents, relocation channels, family offices, and qualified principals. Every recipient is logged. You see the list.
Offer review
OngoingEvery offer is presented in writing within 24 hours of receipt. Nothing is filtered. Nothing is suppressed. You decide which to engage, counter, or decline.
Close — or pivot
Day 45 reviewIf the private path produces the right outcome, we close quietly. If it doesn't, our 45-day flip-to-MLS guarantee gives you a frictionless transition to a public listing — with no re-onboarding, no new contract, and no penalty.
A realistic comparison. No marketing math.
Modeled on a $2.4M North Texas transaction. Your numbers will differ. The framework will not.
| Line item | Public MLS | Typical pocket | Fig private sale |
|---|---|---|---|
| Expected sale price | $2,400,000 | $2,280,000 | $2,365,000 |
| Listing commission | –$72,000 | –$68,400 | –$59,125 |
| Buyer-side cooperation | –$60,000 | –$57,000 | –$47,300 |
| Pre-list prep & staging | –$18,500 | –$4,200 | –$3,800 |
| Days on market exposure | 62 days | 38 days | 28 days |
| Address publicly indexed | Yes | Sometimes | Never |
| Estimated net to seller | $2,249,500 | $2,150,400 | $2,254,775 |
"The point isn't that we always net you more. It's that we'll tell you in advance which path will."
Illustrative model based on a $2.4M North Texas single-family transaction. Actual results vary by property, market conditions, buyer pool, and negotiation. Commission structures are negotiable and shown for comparative purposes only. This is not a guarantee of outcome.
Six commitments. In writing.
Every one of these appears in the engagement agreement. None are subject to "exceptions." None require you to ask.
We will never represent the buyer
No dual agency. No "transaction brokerage" loophole. If a buyer arrives without an agent, we refer them to outside counsel.
We will never suppress an offer
Every written offer is presented to you within 24 hours. No screening, no filtering, no "we didn't think you'd be interested."
We will never share photos without consent
No interior images leave our office without your written approval for each recipient. Watermarking and tracking on every file.
We will never list publicly without approval
No MLS, no Zillow syndication, no signage, no open houses. A public listing only happens with your written instruction.
We will never bury fees
One commission schedule. No marketing reimbursements, no admin fees, no transaction charges. What you see is what you pay.
We will never apply pressure
You can pause, pivot, or terminate at any phase. No cancellation fee, no recovery clause, no awkward conversations.
Exactly who sees your home. Nobody else.
Five vetted channels. Every recipient is logged. You approve the outreach plan before anyone is contacted.
Pre-qualified buyers
Active buyers with verified proof of funds or full underwriting, currently in our pipeline for $1M+ properties.
Relocating executives
Corporate relocation channels and executive recruiters whose clients need confidential housing on a defined timeline.
Family offices
Single-family and multi-family offices acquiring residential assets for principals or generational holdings. All-cash, fast diligence.
Buyer-side agents
Vetted top-producing agents in our region whose active clients match the home's profile. NDA-bound before any detail is shared.
Builders & investors
A short list of credible operators for properties where land value or redevelopment may exceed retail. Engaged only with your approval.
"The network is small on purpose. A wider net is just a public listing with extra steps."
Why we built this program.
For two decades I watched private sellers — executives, founders, families in transition — get steered into one of two bad options. They were either pushed into a public listing they couldn't afford to take, or routed into an opaque "pocket listing" model where the agent quietly represented both sides and the seller never saw the real offers.
Neither option treated the client as a sophisticated adult. So we wrote a third one.
The Fig Team's private sale program is structured around three commitments we'll put in front of you before you sign anything: we represent you only, we tell you in advance which path nets more, and we let you out at 45 days with no penalty. Everything else is execution.
Veronica Figeroa
Chief Executive Officer · The Fig Team | eXp | PLACE
The questions sophisticated sellers actually ask.
How is this different from a "pocket listing"?
A traditional pocket listing usually means a single agent quietly representing both sides of the transaction, often with informal pricing and no defined exit. Our program is structurally different: single representation only, written valuation memo before outreach, logged recipient list, every offer presented in 24 hours, and a 45-day flip-to-MLS guarantee. The discretion is the same. The seller protection is not.
Will I net less than I would on the open market?
Sometimes. Sometimes not. The answer depends on your property, your market, and what you're willing to trade for privacy. Before you commit, we model both scenarios side-by-side using actual comparable data and tell you in writing which path is projected to net more. If the public route nets meaningfully more and privacy isn't worth that delta to you, we'll say so.
What happens at day 45 if the home hasn't sold?
You have three choices, written into the engagement: extend the private phase with revised terms, flip to a public listing under the same agreement (no re-onboarding, no new contract, no penalty), or terminate the engagement entirely. The decision is yours and there is no charge for the time spent.
How is buyer-side cooperation handled if there's no MLS?
A buyer-side commission, when applicable, is structured directly in the purchase contract or in a separate one-page agreement between you and the cooperating brokerage. Terms are disclosed to you in writing before any outreach begins. There is no "house" commission and no rebate going anywhere you don't see.
Who actually sees my home, and how do I verify it?
Every recipient is logged in an outreach record you can request at any time. Each receives a watermarked, individually keyed document. Photos and tours require your written approval for each viewing. If a recipient forwards material outside the approved scope, the watermark identifies the leak source.
Is this only for homes above a certain price?
The program is designed for homes generally above $1M, where the private buyer network has meaningful depth. Below that threshold, the math of a public listing almost always wins and we'll tell you so directly in the introductory conversation rather than take on an engagement that won't serve you.
One conversation. No commitment beyond it.
A 30-minute introductory call with Veronica or a senior member of the team. We listen, we answer questions, and we tell you honestly whether the private path is the right one for your situation.
No fields. No address required. Replies within one business day.
